
Building a studio that has delivered 700+ projects.
Hiring, process and delivery for a cross-functional team across legal, education, health and retail.
From one freelancer to a studio.
Devute started as the company behind my freelance work and became a studio: a cross-functional team delivering websites, e-commerce, custom platforms and marketing for startups, agencies and SMEs.
I built the team, the process and the client pipeline, and led delivery until stepping back from the directorship in 2026. I now advise; Devute is where new products get built.
Client work across four sectors

Four years, four stages.
Freelancer, team, studio, then handover to run without me at the front.



What it was built with.
A studio that ships without its founder.
700+ projects delivered. The team, process and pipeline run day to day without me at the front, which is what lets me consult.
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