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Worldview Pro · 2021–25

Taking a rebranded MVP to a live web and mobile product.

APIs, infrastructure and front-end for the Jacob Electric Group rebrand, then leading a distributed team as senior developer.

Client
Worldview (UK) Limited
Role
PM & full-stack, then Senior Software Developer
Timeline
Dec 2021 – 2025
Team
Distributed team of 6
Stack
Nuxt.js · Laravel · AWS · Twilio · Agora
Shipped
Web, iOS and Android
Overview

A product rebrand and a platform build, at the same time.

Jacob Electric Group was rebranding into Worldview Pro and needed a product to match: a web platform with mobile apps, built from an MVP that had proved the idea but not the architecture.

I planned the APIs and infrastructure, built the front-end, and coordinated the mobile team. From 2023 I led the distributed engineering team as Senior Software Developer.

worldviewpro.com ↗
Web platform

Web platform, from MVP to production

app.worldviewpro.com
The problem
An MVP codebase that could not carry a real user base.
A rebrand mid-build, so the design language changed under the team.
Real-time video and messaging requirements with a small team.
Engineers in three time zones and no shared process.
The approach
Rebuild the API layer first, keep the MVP front-end alive until parity.
Freeze the brand system before rebuilding screens.
Use Twilio and Agora for real-time, own everything else.
Written daily updates and code review as the only fixed rituals.
What we did

Five phases over three years.

Infrastructure first, then feature parity, then the new brand, then scale.

1
Architecture and infrastructure
AWS environments, CI, and a new Laravel API designed for the target load.
Dec 2021 – Mar 2022
2
Feature parity
Rebuilt the MVP feature set on the new API in Nuxt.js.
Mar – Aug 2022
3
Rebrand rollout
New design system applied across web and mobile as Jacob Electric Group became Worldview Pro.
Aug – Dec 2022
4
Real-time features
Video calls and messaging through Agora and Twilio, with fallbacks.
2023
5
Team leadership
Sprint planning, code review and mentoring a distributed team; scaling and maintenance.
2023 – 2025

What it was built with.

Front-end
Nuxt.jsVueSCSS
Back-end
LaravelPHPMySQLREST
Infrastructure
AWSDigitalOceanCI/CD
Real-time
TwilioAgora
Outcome

A live product and a team that runs without daily supervision.

3
platforms live
6
engineers led
3
time zones

Worldview Pro launched on web, iOS and Android under the new brand and has been maintained and scaled since. The team runs on written updates and code review rather than meetings.

“Add a client quote from Worldview here.”

Name · Role · Worldview (UK) Limited

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